Burton Snowboard tuition for Gifted
To enable any athlete to get to the top of their game, it is usual that they will receive sponsorship. This can come in many different forms, it is usual that Brands sponsor athletes, football players, celebrities or any major event, for instance there is the Carling cup in football (sponsored by lager brand Carling). Lucozade usually sponsor the London marathon, they hand out freebies during the day, it is a good way of advertising. Brands also sponsor celebrities such as David Beckham, Nike sets to earn David Beckham a load of money, in return young children wanting to be like David Beckham wear his brand.
This is the same for talented snowboarders with good Snowboards, they may have the talent but they also need the sponsor, to enable them to reach the top of their game. Sponsorship is not about what you know or who you know, you just need to aim your snowboarding skills at the right people.
As sponsorship is all about advertising, the sponsors are wanting someone who will look good with their Brand on, they are looking for someone with a raw talent, if you have got what it takes to be a world class snowboarder, then this will go along way. The sponsors do look for the young and gifted snowboarders.
The sponsors also look for someone who is going to act good in front of the camera, if the snowboarder has a personality then this will go along way, the right sort of image is crucial, as the sponsor is reliant on the media’s support, to push the snowboarder to the top of their game, at the same time pushing the sponsor up the table at the same time. The sponsor will then offer the student the best schooling and training.
Once the young talented snowboarder reaches the top rankings, then this is when the brand cashes in on its investment, by promoting the brand at major events, in front of the media and the cameras. Once the rider has got to the top it is necessary to over expose the snowboarder, this way the rider can promote the brand at the same time as selling themselves to the media.
An example of this would be if Burton Snowboards had sponsored a young snowboarder, the snowboarder would be expected to wear the Burton clothing train with Burton Snowboards, when talking in interview mention Burton. Anything to put the attention on the Brand.
Loyalty to a brand is also important, if the brand has sponsored you to world class status, then it is expected that you stick with this brand until your sponsorship deal is up for renewal. Other brands who might be interest always look favourably on this.